Making career Personal Statement Example | Topics and Well Written Essays - 2000 words

Making career - Personal Statement ExampleThese entry-level positions are actually glorified secretarial traffics wherein responsibilities include making sure that ads lead smoothly through the execution process. Accordingly, depending on the agency an vizor executive or an key out coordinator may be given some competitive-analysis responsibility (see the job post in this website http//jobs.guardian.co.uk/job/320526/press-media-account-executive-various-accounts-to-24k) Indeed, according to a book published by Wetfeet, Inc. on careers in advertising and PR, the lower you are on the account management totem pole, the more its about execution. The higher you are, the more its about strategy. (p. 99)In analysing a job advertisement in fig. 1, it is easy to understand that people entering account management must have strong social skills, since a beloved chunk of their job involves managing people. As one insider said, As you move up in account management, one of your responsibiliti es becomes managing people below you. But even the lowest levels, youre managing people in other departments. They should be able to think like bearing entrepreneurs/designers and creatives since they have to deal with both camps. As Wetfeet, Inc., a leading PR firm emphasized, in terms of personality, creatives and clients are often diametrically opposed and the break out direction you give the creatives, the ameliorate ads you get.With these facts on hand, I conclude that people with their sights set on advertising account management in the fashion assiduity should be organised and good at multitasking, because theyll be working on a variety of things simultaneously. In addition, account management candidates should have a good understanding of marketing and selling fashion merchandise, since the job is about helping clients sell their goods and selling the agency to others.TASK 2 It has been said that The Good girlfriend or The Good Boy syndrome hardly ever lands an employe e to top leadership post and even slows down professional growth and career progress in the advertising industry. Here an employee place more value on creation in good terms, and therefore agreeable, with his superiors at the expense of searching for new and better ideas that will benefit his company or the product that the company markets. In the advertising industry, where innovation is very important, the pathway to a better career flight of stairs is to adopt the contrarian position - the ad man who finds new path, ends up moving the company or a product ahead. I believe that bringing this singular perspective to work in the advertising field offers growth opportunities and expands possibilities for the company that I will work for as opposed to maintaining the status quo or being docile in the fast-paced and cutthroat competition in the advertising world.One of my resource persons confirmed this line of thinking as she told her own success story. Alexa Simons was an assista nt account manager for a mid-size advertising agency. Their accounts, however, were impressive. Her team, for instance, services the PR and advertising needs of a perfume line. About a year ago, this client decided to decentralise their advertising in the managements belief that the advertising efforts are not delivering quantified returns. Alexas superior accepted the decision and devised strategies that worked around what the client wanted. However, after a month Alexa took the initiative of reviewing consumer research and found that certain critical measures had declined sharply after the