Dissertation Subjects

Exposition Subjects Exposition Subjects Exposition Subjects The decision of a thesis subject is significant, and it ought to be begun well before you start composing your paper. You can be a dexterous specialist and a splendid essayist, however in the event that you neglect to settle on a sufficient decision among heaps of conceivable thesis subjects, your work will likely not be a triumph. The Choice of Dissertation Subjects Choosing your paper subject, think about its degree. Your subject ought to be very expansive to permit you to assemble enough proof and think about all the inquiries inside your theme. For instance, in the event that you are relegated to compose a paper in geology, it isn't sensible to expound on the issue of contamination in the UK, since you won't have the option to cover this subject inside the extent of your exposition. That implies your subject ought to be very thin for you to have the option to make a profound examination of the issue. In addition, your examination should fit in your promise lim it. Thesis subjects ought to be assessed by the understudies foundation information. It's anything but a smart thought to begin expounding on something which is totally new to you, you won't have the option to create it inside the time you have. In reality, you need more an ideal opportunity to squander it on tests. Great Dissertation Topics Are Innovative You realize that great paper subjects ought to be new. In any case, it doesn't mean they ought to be totally new, you should explore subjects that as of now exist. Yet, it is significant that you research this subject in another, unique way. Picking a thesis subject is somewhat more troublesome than composing a paper itself. You should peruse a ton, considering conceivable paper subjects, to figure out what has been done previously. The consequences of your work will be valuable when you disregard to composing a writing audit and proposition. Utilize the assets your counselor can offer you, he can show you the way where you can lo cate a subject deserving of exploration. Your chief will most likely offer you some exposition subjects to browse, and it will be sensible to acknowledge this assistance. Pick the one speaking to you. Keep in mind, that in the event that you have backing of your manager, your panel will most likely be progressively faithful to you, as well. Last Note on Dissertation Topics Finally, the most significant part of a thesis subject is that it ought to be intriguing for you, as a decent theme is the one that you like!

Reflective Statement King of Chess Essay Example For Students

Intelligent Statement: King of Chess Essay In Cheng’s King of Chess, the subject of yin and yang is predominant in the characters’ perspectives and activities. The storyteller and Wang Yisheng are two altogether different individuals when they initially meet one another, yet they are attracted to one another in the need to adjust themselves. After the Cultural Revolution, numerous progressions occur which vigorously impact both the storyteller and Wang Yisheng’s lives. The storyteller loses his family, and stresses over getting enough food and shelterâ€yet he gets plentiful assistance from his companions and winds up finding a new line of work so he could get paid and eat. The storyteller has no different pastimes or uncommon interests, yet appears to be forlorn and is searching for a companion. Wang is a foil to the storyteller on the grounds that while he has lived in neediness his entire life and is fixated on food and chess, he doesn’t need whatever else to keep him cheerful. The storyteller, before all else, comprehends why they call him â€Å"Chess Fool†: in light of the fact that he doesn’t care about anything aside from chess and is excessively socially cumbersome to be acknowledged anyplace. Over the long haul, and Wang and the storyteller become companions, the two of them understand that you can have the entirety of your fundamental necessities yet still hunger for additional from life. For this situation Wang simply needs somebody to play chess with, yet subtly feels the need of friendship, and the storyteller understands that he has his fundamental needs dealt with, and that they additionally incorporate having the emotionally supportive network of friendsâ€not just on an essential level as he encountered help from them when he was stranded, yet on a passionate level. Along these lines the two characters start their excursion diversely however arrive at similar resolutions, arriving at profound satisfaction toward the finish of the novel. This sort of mentality mirrors a portion of the way of life in China due to the solid Daoism subjects in this story. Daoism assumes a significant job in both of the character’s improvement all through the story. Wang learns empathy and modesty, characteristics he needed before his encounters. The two characters at long last parity each other out, which is one of the primary thoughts of Daoism: otherworldly, physical and passionate equalization, or yin and yang. This is a difference toward the Western world, since it will in general be that individuals continue needing things in any event, when essential necessities have been dealt with, and don’ts see the incentive in a basic life.

Threat Of Substitutes

Threat Of Substitutes INTRODUCTION A substitute product is one that may offer the same or similar benefits to a company as a product from another industry. The threat of a substitute is the level of risk that a company faces from replacement by its substitutes. For more generic, undifferentiated products the threat is always higher that from more unique products. A company that has several possible substitutes that can easily be switched to has little control over the prices it sets or how it chooses to sell the product. © Entrepreneurial Insights based on the concept of Porters 5 ForcesPorter defined this threat as one of the forces that affect competitive structure within an industry. It is an important factor because it affects company and industry profitability. A low threat from substitutes means that there will be less competition among the existing firms and there will be more potential to earn higher profits.In this article, we will look at an 1) introduction to the threat of substitutes, 2) conditions that increase the risk of substitutes, 3) analyzing the threat of substitutes, 4) mitigating threat of substitution, 5) capitalizing on the availability of substitutes, as well as 6) example from the soft drink and 7) example from airline industries.INTRODUCTIONThe existence of substitute product offers customers different choices and allows them options within the industry and beyond it to products that may fulfill a similar need. In more generic products, there are often more than one ways t o address a particular need. An example of this is the option to choose different modes of transportation when going from destination A to destination B. If an airline operates on that route, it must compete with all other airlines on that route as well as any possible ground routes such as car rentals, buses and trains.Analyzing the threat of substitutes can be tricky because any items being compared are not exactly alike but vary either slightly or greatly in what they offer. A customer will often base their analysis on the value offered by an item and its price.CONDITIONS THAT INCREASE THE RISK OF SUBSTITUTES There are many situations or conditions in which the threat of substitutes is stronger than usual. Some of these conditions are:Switching Costs: If there are little of no switching costs for a consumer, then there is more of a chance that they may explore and move over to a more attractive substitute. In the absence of other factors such as brand loyalty or differentiation, the choice to move will not be a difficult one. For example, if a consumer wants to replace cable subscriptions with online streaming site subscription, they may be able to do so easily unless there is some cost associated with discontinuing the cable service.Product Price: If substitutes are priced more reasonably, then there may be more risk of consumers switching products. In addition, this can act as a barrier to how much a company can raise the prices for its own product. Any move to price higher than substitutes may lead to consumer migration and loss profits.Product Quality: If the quality of substitute pro ducts is higher than that of any product, then it is more likely that consumers will want to make use of this difference and switch over.Product Performance: If a substitute products functions at the same level or at a better level than a product than there is a chance that consumers will want to switch over. For example, in travelling short distances, if an airline’s flights are always delayed, while a train or bus is on time, customers may choose to travel by road rather than wait endlessly for a plane to take off.Substitute Availability: All of the above factors can only come into play if there are actually substitutes available in the market. To identify potential threats, the company needs to be creative in its thought process and look beyond traditional competitors.ANALYZING THREAT OF SUBSTITUTESAs mentioned previously, substitutes are not immediately recognizable since they are often from outside the industry a company operates within. This is why there needs to be special attention paid towards identifying the threat of substitutes and developing strategies to counter it in the long term. There is always the danger that a company may be too focused on handling its direct competitors and may miss the imminent threat of a substitute. This can even happen at an industry scale, where in the effort to compete with companies within the industry can overshadow threats from the outside.A company can keep a check on possible substitutes by doing the following:Identify Problems Identify the problems that can be solved by your product or service? These should be listed down in detail and creative thought through in order to generate as close to an exhaustive list as possible.Identify other SolutionsNow identify what other means exist to solve the same problem. What can be reasonable alternates that a consumer may consider?Identify Substitute AppealAt this point, try to understand why an alternate solution may be appealing to a consumer. Some questions to ask he re may be:What are benefits that your product doesn’t provide but the alternate does?What are the price points and how do they differ?Can prices change suddenly? If so, why?Are there any weak points in the substitute item? Are there any limitations to its use?Are there any barriers that may stop a customer from switching?Are there any trends that define the substitute products industry? What aspects are responsible for value to the customer?Create Counter Measures and StrategiesWith understanding of substitutes, how they work and the basis of their possible appeal to consumers, the company can now create strategies to handle these alternates. There can be two sets of strategies. One to prevent customers from leaving for a substitute and the other to entice people over from a substitute.Determining Threat SeverityThe severity of a substitute’s threat to consumers of a product can be determined by asking a series of questions. If any one of more of these applies then the product m ay be under threat from substitute products.Are consumer switching costs low?Are substitute products cheaper than yours or other competing products within the industry?Are substitute products similar in quality or better than yours or other competing products within the industry?Are substitute products performing better than your product or other competing products within the industry?Are there one or more substitutes available in the market?MITIGATING THREAT OF SUBSTITUTESThough not foolproof, there are steps to take in order to prevent customers from needing to explore alternates or substitutes. These include:Differentiation: Through creating a unique product offering, customers will be able to satisfy a need through only a specific product and will not be easily swayed by substitute products. There could be additional features or benefits that may not be available in a substitute product.Customer Value: Customers often look for the product that provides the best value for money. This means that maximum benefits are being gained by spending the least amount of money. If this value is created for a customer than they may not need to look at other productsBrand Loyalty: Most companies strive to create and maintain a strong brand loyalty among their customers. This helps prevent easy switchovers to other brands or substitute products.CAPITALIZING ON THE AVAILABILITY OF SUBSTITUTESIf substitute products have been identified and there is a threat of easy switching between a company’s product and the substitute, then a company can act preemptively and try to bring over customers over to their product. A company can:Identify Consumers With the Potential To Switch OverThe first thing a company can do is to identify those members of the potential audience that are most likely to move to a substitute. This group may collectively have an unmet need or a weak spot. An example could be unhappiness with the business practices of a company or an industry.Communicate and Build a Relationship with ThemOnce the target audience has been identified, a company may want to find ways to interact with these people and create a relationship with them. This could be through special information sessions, point of sale interaction or specialized mail or advertising.Educate Them About The Company’s ProductOnce a line of communication is opened, information can be shared about the product being sold by the company and the benefits and features it can offer.Offer Special Packages or Trial PurchasesIn order to encourage these consumers to take the first step towards change, it is a good idea to offer them special discounts, package deals or trial purchases. This may help ease the process of change and create value in the consumer’s mind.Reassure ConstantlyIn order to solidify the new relationship, consumers may need to be reassured that their needs are met and possibly in better ways than before. The established line of communication needs to be strengthened an d after sales service and communication needs to continue.Work Towards Building Customer LoyaltyThrough sustained good relationships, good service and continued value for money, customer loyalty can be created and built up over time.Work Towards Maintaining Customer LoyaltySustained customer loyalty is the way to ensure that customers will not switch back to their old product. Discounts and offers will only go so far. For long term relationships, it is vital to try to ensure that the product remains good value for money, it remains functioning at an optimal level of quality and it continues to fulfill an unmet need for the consumer.EXAMPLE COCA COLA © Wikimedia commons | The Coca-Cola CompanyProduced by the Coca Cola Company, ‘Coke’ is an extremely popular carbonated beverage sold all over the world. When it was invented in the 19th century, the product was intended to be used as a medicine. It was later purchased by a businessman, who used clever marketing to position it as a soft drink and eventually led to the brand’s global position today.The company operates through bottlers worldwide. Concentrate, made with a secret formula is sold to these bottlers who complete the product and sell it in its various forms in their designated markets. Apart from bottlers, concentrate is also sold to restaurants and fast food chains to be used in soda fountains.As of 2013, Coke and related products were available in more than 200 countries all over the world. Coca Cola remains the most valuable brand in the world according to a study conducted in 2011.Competitors and SubstitutesThe soft drink industry faces intense competition from w ithin its industry as well as from substitutes. The most major of its competitors is Pepsi Cola which competes in all the same markets and even outsells it in some of them. Other direct competition comes from local cola drinks, as well as other soft drinks. Close competition comes from items like fruit juices and other similar beverages. Alternates or substitutes can include water or even coffee or tea as sources of caffeine.The Threat of SubstitutesThere is medium to high pressure from substitutes in the beverage industry. As a product, most people cannot differentiate the taste from other similar cola products. So for many, it is an interchangeable product. In addition, the rising awareness of cola products and their negative repercussions on health have led to other beverages such as water and juices becoming more sought after.There is an ever increasing variety of sports and health based drinks in the market. In addition, chain stores such as Starbucks now offer a large variety of products that cater to different tastes. These also affect cola sales. For those looking for a caffeinated drink, there is always coffee and tea, both of which are now available in a myriad of flavors and tastes.There are low switching costs associated with a move from the product to another. While Coca Cola does enjoy some brand loyalty, this usually extends to refusal to drink another cola but not a refusal to consume another beverage altogether. The quality of the products, both competing soft drinks and substitutes are similar enough for the quality factor to not be an anchor for existing consumers.It remains in the interest of the cola industry to attempt to keep consumers within the industry. This means that collectively, any positive advertisements from one company can lead to a resultant increase in the sale of all colas or soft drinks. While any negative public relations related to the industry will drive all consumers away from the product regardless of their brand choi ces and preferences. For this reason, soft drink companies have huge marketing and advertising budgets and a lot of effort goes into creating and maintaining brand visibility and loyalty.EXAMPLE THE AIRLINE INDUSTRY © Wikimedia commons | Charaka RanasingheFrom the point of view of airlines themselves, the flying business is very competitive. There are hundreds of airlines all trying to get a bigger piece of the pie. Global recessions have also meant cost cutting exercises for most airlines in the industry and often less travel in the part of consumers. There is also the trend to move from government owned carriers to more privately owned enterprises. This means that there can be no subsidies during times of crisis and no bailouts. Other issues faced include airport capacity, the structure of roots, costs to buy, lease or maintain aircraft, adopting new technology, weather fluctuations, increased security requirements and checks, fuel and labor costs, as well as issues.There are four types of airlines divided by the types of services they provide. These include:International AirlinesDomestic AirlinesRegional AirlinesCargo AirlinesThreat of SubstitutesDepending on the nature of the airline’s bu siness, the threat of substitutes can range from lower on the scale to mid-range. For domestic or regional airlines or routes, there is always the option of taking a car, bus or train. It may take longer but often this consideration is outweighed by the cost advantages of substitute methods. There is also no switching cost to deal with.In the case of international airlines, the threat of substitutes is almost non-existent. On longer routes, a traveler needs to take a flight with no possible alternates. Threat here is from competitors who may offer better rewards, better prices or a better flying experience. There is also somewhat of a switching cost. Airlines offer miles that collect to offer rewards. If these collected miles are divided over multiple airlines, benefits are also divided and slow to accumulate.Image credit:  Wikimedia commons | The Coca-Cola Company under public domain and  Wikimedia commons | Charaka Ranasinghe under  Attribution 2.0 Generic.